Bachelor of Arts

Fashion Business
and Psychology

Course Details

Location: Milan

Duration: 3 academic years

Start: October 2025

Credits: 360 UK credits – 180 ECTS

Class size: max 15 students

Language: English

Award Title: BA (Hons) Fashion Business and Psychology

Educational Partner: Teesside University

The Bachelor of Arts with Honours in Fashion Business and Psychology, integrates the study of business and neuromarketing within the context of the fashion industry.

It provides a comprehensive view of the fashion system and emphasizes the role of consumer psychology in the marketing strategies of fashion and luxury companies. Led by expert lecturers and utilizing state-of-the-art technology, this multidisciplinary course offers a practical and innovative experience. Transform your career in the fashion industry, where creativity and neuroscience converge to define the future of business.

This course is validated by Teesside University, which will award the degree upon completion of the program.

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Main topics

Strategic
Marketing

  • Fashion Marketing
  • Business Strategy
  • Market Research

Psychology
in Fashion

  • Fashion Psychology
  • Consumer Behaviors
  • Neuromarketing

Digital
Branding

  • Digital Marketing
  • Fashion and Beauty Advertising
  • Fashion Branding

Customer
Experience

  • Licensing and Co-branding
  • Customer Experience
  • Colors Psychology

Course Features

In this course, you will acquire knowledge about the latest marketing techniques, strategies, and tools, combined with neuroscientific insights applied in the fashion and luxury industry. We will explore various relevant topics, including behavioral economics, consumer psychology, digital content and marketing, customer experience, fashion communication, and retail management. Designed for aspiring professionals, the course is characterized by its practical and multidisciplinary nature, complemented by the analysis of real case studies and challenging projects.

With a faculty of industry experts and fashion business professionals, the course provides in-depth guidance in understanding neuromarketing as applied to the fashion context. The groundbreaking career prospects for graduates reflect the course’s comprehensive and innovative approach in preparing students for success in the highly competitive fashion industry.

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Target audience

The course is designed for fashion enthusiasts who aspire to pursue a path where business, psychology, and marketing converge to create an expert professional ready to address business needs. It is ideal for students seeking to update their skills and acquire a more advanced and interdisciplinary perspective on business management in the fashion world.

Educational aim

The course aims to offer a robust education in the field of fashion business, seamlessly integrated with insights into neuromarketing. Students will acquire multidisciplinary skills to comprehend consumer behavior by applying neuroscientific principles to marketing strategies in the fashion industry. Educational objectives include the ability to analyze neuroscientific data, develop innovative branding strategies, and understand the psychological dynamics that drive purchasing decisions.

Lecturers and Guest Speakers

Ludovica Ligresti (Course Leader), Carolina Guajana, Enrico Torboli, Alessandra Galasso, Vincenzo Pernice, Florindo Carniato, Karin Muraro, Massimiliano Scaglione, Valeria Palieri, Chiara Dussini, Silvia Spaghi, Alice Bongiorni, Valentina Carfora, Nadia Olivero, Chiara Salomone.

Admission requirements

Italian students
International students
Teesside
Teesside
Teesside

Career prospects

The Bachelor degree in Fashion Business and Psychology can unlock numerous career opportunities, including:

Responsible for conducting in-depth market research to assess business opportunities, analyzing demographic data, market trends, and competitors to provide key insights influencing business decisions.

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