I Fashion Business & Markerting

FASHION BUSINESS & MARKETING

3 Years Course – Milan

Working in the fashion world at managerial level requires from the most classic skills (quantitative analysis, statistics and methods) to the more specific ones in the fashion world.

The manager who operates in the luxury and fashion market will have to relate to and work in teams with industry professionals who move with very precise business cycles, with times determined by collection launches and therefore a specific culture in these thematic areas is fundamental, allowing dialogue, discussion and development of projects that can support the growth of the companies in which they operate.

Dettagli del corso:

  • Location: Milan
  • Course beginning: November 2nd 2020
  • Duration: 3 years
  • Enrolment fee: € 988 for EU citizens/ € 2.000 for non-EU citizens
  • Annual Tuition fee: € 12.000
  • Final exam fee: € 300

TARGET

The course is dedicated to all the fashion and luxury enthusiasts who want to start a path of professional growth in the field with the aim of working in the retail and management field. The courses are also dedicated to beginners or those starting from scratch.

EDUCATIONAL GOALS

  • Learn the necessary marketing techniques to support sales in Fashion
  • Learn the most common business patterns in the fashion and luxury field
  • Learn to use the strategic tools of retail management.
  • Define and implement retail strategies for companies in the fashion and luxury field.
  • Support micro and macro level retail strategies for growth in new markets.
  • Obtain ethical responsibility in professional practice in fashion and luxury companies

PROFESSIONAL OUTCOMES

The professional can work in the following areas:

  • Marketing & Sales support
  • Trade Marketing Specialist
  • Retail Manager
  • Store Manager
  • Sales Manager
  • Retail Buyer
  • Merchandising Manager
  • Distribution Manager

STUDY PLAN

  • The fashion system
  • Trends, cultural movements, innovation
  • The role of the fashion buyer and the merchandiser
  • Marketing strategies and communication tools
  • Brand and branding
  • Finance and management control
  • Fashion retailing
  • Digital marketing
  • The history of fashion: from the ‘900 to contemporary fashion
  • Fashion marketing
  • Fashion branding & management
  • Start up and business administration basics
  • Production processes and product management
  • Fashion communication and advertising
  • New media strategies for fashion
  • Fashion event management
  • Trade fairs and shows management
  • Fashion jobs: Fashion brand manager
  • Fashion jobs: Fashion buyers
  • Fashion jobs: Fashion merchandisers
  • Fashion jobs: Product manager
  • Fashion jobs: Brand strategist
  • Fashion jobs: Events manager
  • Fashion jobs: Supply chain manager
  • Operations in the fashion industry
  • Fashion jobs: Retail Management
  • Elements of E-Commerce
  • Fashion Business Administration
  • Fashion Law & Legal Affairs
  • Customer Relationship Management
  • Store Concepts & Trends
  • Consumer Behavior
  • Costumer Experience Design
  • Financial Management
  • Financial Statement Analysis
  • Cost Management
  • Human Resource Management
  • Financial Planning & Control

EXAMS AND TESTS

Teachers schedule quarterly tests following the progress of the study plan so as to check the progress of the students in order to help them in case of difficulty or delay on the program.

Once the course program has been successfully completed, the students can access the final exam for the diploma of professional qualification in Fashion Business & Retail Manager.

ASK FOR INFORMATION

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