Course Details
Course type: Group – in-person
Location: Ferrari Fashion School – Via Savona 97, Milano
Participants: Max 15
Schedule: July 20–24, 2026, from 9:00 a.m. to 4:00/6:00 p.m.
Duration: 5 days – 40 total hours
Cost: €850
Materials: Digital camera / personal laptop with photo editing software
Language: English
Lecturer: Riccardo Carrapa
Enrollment closes: July 17, 2026
An intensive workshop for photography and fashion enthusiasts, designed for fashion and communication students, emerging photographers, influencers, and cool hunters who wish to develop an authentic and contemporary perspective on the world’s style capital.
During the week, participants will explore fashion photography techniques, subject direction, composition, and visual storytelling, alternating studio shootings with natural and artificial light, with on-location experiences in Milan’s iconic fashion sites: the Quadrilatero della Moda, showrooms, avant-garde boutiques, and streets synonymous with urban elegance.
Milan becomes an open-air laboratory: the city, with its architecture, light, and cosmopolitan population, serves as both protagonist and source of inspiration. The workshop culminates in the creation of a digital photography portfolio that expresses each participant’s personal vision of Milan as a fashion capital—a visual narrative of style, rhythm, and contemporary identity.
Program
The course may be subject to changes to ensure the best learning experience.
Fashion & Vision: Setting the Frame
- Course introduction
- The language of fashion photography: from concept to image
- External visit: space, light, and composition
- Photography exercise and group discussion
Light & Composition: Studio Practice
- Working with natural and artificial light
- Fashion portrait techniques
- Studio session with model
- Image review and technical feedback
Fashion on the Streets: Urban Storytelling
- On-location shooting in the Quadrilatero della Moda
- Study of street style and urban fashion
- Photographing Brera district
- Milan in motion
Editorial Flow & Image Curation
- From shooting to storytelling: building a visual narrative
- Selection, editing, and sequencing of images
- Individual review and feedback sessions
The Final Frame: Presentation & Portfolio
- Post-production session, color correction, and digital layout
- Preparation of the final portfolio
- Group presentation and final review
External Visits
During the week, the Academy will organize several external visits, depending on exhibition schedules, such as: Armani/Silos; Fondazione Prada; 10 Corso Como; Palazzo Morando Costume-Moda-Immagine; Fondazione Sozzani
Lecturer
Riccardo Carrapa
With a career spanning creative direction, image consulting, and academic training, Riccardo Carrapa is a versatile professional within the international fashion system. As Art Director and Program Leader at Ferrari Fashion School for the past ten years, he leads courses in Fashion Design, Styling, and Fashion Photography, guiding students in the development of creative projects and communication strategies.
At the same time, he collaborates as an Image Consultant and Image Maker with luxury entities in Milan, Paris, and Moscow, offering refined expertise in enhancing brand image and defining trends.
He has held Creative Director roles for high-end maisons and showrooms, collaborating with iconic brands such as Armani Privé, major French luxury labels, and international beauty companies like L’Oréal and Schwarzkopf, as well as with both emerging and established designers on the global scene.
His educational path includes prestigious institutions such as Central Saint Martins London, enriched by ongoing research and experimentation in cool hunting and visual marketing strategies.
Today, Riccardo combines the academic, consulting, and design dimensions, aiming to train new generations of creatives capable of merging aesthetics, innovation, and strategic vision in the world of fashion.
Fees
Fee:
- €850 (single payment)
- two installments of €430 (the first upon enrollment; the second within 30 days)
Discounts:
- Plena Education Students and Alumni (RUFA, SPD, Ferrari Fashion School, Saint Louis College of Music, CIELS, CAST, MADE): 50% discount:
- Former Participants of Plena Education Short and Summer Courses: 15% discount
- University Students: 10% discount (upon presentation of valid student ID or transcript)
- For corporate/school/academy/group/family packages and agreements: please contact corsibrevi@plenaeducation.it
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