Ferrari Fashion School proudly renews its collaboration with BERTO Industria Tessile, a benchmark in sustainable Made in Italy denim, through three key initiatives in the 2025 academic year:
• The White Project: first-year Bachelor of Fashion Design students created outfits focused on volumes and three-dimensional construction.
• “025 LIVING MATTER/s” Showcase at Fondazione Sozzani: students from the Fashion Styling and Communication program crafted display panels using upcycled fabrics.
• The Green Light: a Design Marathon dedicated to textile upcycling, involving students from all three academic years in the development of circular, sustainable outfits.
This synergy highlights the core values of eco-design and responsible fashion, combining Ferrari Fashion School’s educational mission with BERTO’s long-standing commitment to reducing the environmental impact of premium Italian denim, developed for over 130 years.
Showcase and Upcycled Textiles: Material Meets Visual Narrative
During the “025 LIVING MATTER/s” showcase, BERTO supplied fabrics for the installation panels, which were combined with repurposed denim and regenerated materials. These components added a tactile, sustainable storytelling layer to the scenography, reinforcing the conceptual narrative of both the runway and exhibition.
Design Marathon: Creativity Meets Circular Recycling
The Green Light Design Marathon immersed students in hands-on upcycling practices. Working with discarded garments collected on campus and textile scraps provided by BERTO, students designed new, forward-thinking pieces by applying creative reuse techniques and aesthetic recycling methods—a true exercise in circular fashion that blended craftsmanship, innovation, and environmental awareness.
Regenerated Denim and the Rise of Upcycling in Fashion
BERTO has adopted water-saving processes that cut water consumption by up to 85%, combined with low-impact dyes and regenerated fibers. According to Statista, the sustainable denim market is set to grow by 6.8% annually by 2028, driven by Gen Z consumers—67% of whom prefer garments made from recycled denim.
The 2025 State of Fashion report by McKinsey & BoF confirms that over 50% of global fashion brands now consider upcycling a strategic priority, particularly in luxury and independent fashion sectors. A striking example of this trend is Miu Miu’s fifth “Upcycled by Miu Miu” collection, released in 2025 in collaboration with award-winning costume designer Catherine Martin. The collection reimagines pre-2000 vintage denim with intricate floral embroidery, deadstock leather patchwork bags, and reconstructed tailored pieces.
Fashion, Education, and Conscious Materials
In fashion education, upcycling is gaining prominence: a 2024 Fashion Revolution survey revealed that 74% of fashion students in Europe view it as a vital skill for the future of design. The collaboration between Ferrari Fashion School and BERTO Industria Tessile demonstrates how education, innovation, and sustainable industry practices can come together to create culturally rich and visually powerful projects.
In the contemporary fashion exhibition space, regenerated textiles aren’t just materials—they’re protagonists, turning fashion into material storytelling and responsible vision.
