Ferrari Fashion School is proud to announce its collaboration with Bonaveri, a global leader in the production of high-quality mannequins and visual merchandising props, in the creation of two major fashion exhibitions:
• “025 LIVING MATTER/s” at Fondazione Sozzani
• “The Green Light” at Galleria Fumagalli
This partnership is rooted in a shared commitment to emerging talent, sustainability, and innovation—three core values that define both Ferrari Fashion School’s educational approach and Bonaveri’s production philosophy. Renowned worldwide for its artisanal excellence and responsible manufacturing, Bonaveri continues to set the standard in the field of fashion display design.
Bonaveri Mannequins: The Heart of Visual Storytelling in Fashion Installations
In the exhibitions curated by Ferrari Fashion School, Bonaveri’s Schläppi mannequins played a key role—not just as display tools, but as visual storytelling instruments capable of enhancing the style, fabric, and construction of each garment.
In “LIVING MATTER/s”, a project exploring the intersection of fashion, art, and sustainable materials, Bonaveri mannequins supported the curatorial message with aesthetic precision and narrative strength. The same concept was applied to “The Green Light”, where the minimalist design of the installation was elevated by the formal balance and visual impact of Bonaveri’s high-end display forms.
Visual Merchandising and Consumer Behavior: What the Data Says
According to a 2025 Nielsen study, well-designed visual merchandising can increase sales by up to 20%, while 73% of in-store purchase decisions are influenced directly by the visual and physical shopping experience. In this context, using professional, detail-oriented mannequins is a strategic lever that helps attract, engage, and convert customers.
Bonaveri and Major International Fashion Exhibitions
Bonaveri’s global reputation is confirmed by its presence in some of the world’s most prestigious fashion exhibitions. In 2025, Bonaveri mannequins were selected by the Metropolitan Museum of Art in New York for the Costume Institute’s headline show, “Superfine: Tailoring Black Style.” Likewise, Orizzonti Rosso, the inaugural exhibition of PM23 by the Valentino Garavani and Giancarlo Giammetti Foundation, featured Bonaveri mannequins as key visual elements—demonstrating their scenic and communicative value in high-level cultural projects.
A Creative Alliance that Brings Fashion to Life
The collaboration between Ferrari Fashion School and Bonaveri exemplifies how education, creativity, and excellence in industry partnerships can result in fashion experiences that go beyond aesthetics—turning them into immersive, narrative-driven, and visionary installations.
In today’s competitive landscape, where every detail matters, high-quality mannequins are more than just accessories: they are essential components of contemporary exhibition design.
