Short Course

Fashion and Film

Course Details

Course type: Group – In presence

Participants: Max 15

Schedule: Weekly – Saturday from 9:30 AM to 12:30 AM, from February 7 to March 28, 2026

Duration: 8 lessons – total of 25 hours

Materials: Notebook or laptop

Requirements/Support: None

Language: Italian

Instructor: Andrea Giordano

Location: Ferrari Fashion School – Via Savona, 97 – 20144 Milan

Registration deadline: February 2026

Telling Fashion, Dressing Cinema

The course aims to provide students with a foundational understanding of cinematography, both past and present, exploring shifts in cinematic trends, film genres, series, and avant-garde movements. Its goal is to equip students with critical and thematic tools to analyze and interpret visual and thematic imagery, particularly in fashion, from increasingly diverse perspectives.

Program

  • The relationship between fashion and visual languages, the impact of new media, and the concept of “the medium as message.” Course introduction, discussion of the concept of “mass,” getting to know the class, and explanation of the final exam format. Analysis of the transversal synergy between fashion, trends, and visual languages: styles, authors, examples, emerging geographical trends, the phenomenon of Fashion Films, the relationship with brands, and case studies.
  • Origins and avant-gardes: Surrealism, German Expressionism, Cubism, Futurism, Dadaism; connections with other movements, examples, styles, authors, and themes.
  • Cinematic movements: from Italian Neorealism to American New Hollywood and French Nouvelle Vague; the Mexican school, from Iñárritu to Del Toro; the Asian school (especially Japan and South Korea), from Hayao Miyazaki and Studio Ghibli’s animation to the visions of Bong Joon-ho.
  • Focus on directors, including David Fincher, Wes Anderson, Michel Gondry, David Lynch, and Damien Chazelle.
  • Evolution of serial storytelling, with a focus on social media and platforms, and an analysis of music videos. Exploration of how the language of music videos has developed from its origins to the present, including narrative techniques, cross-contaminations, directors, and themes. The role of streaming platforms (Netflix, Disney+, Apple TV+, Amazon) and social media (TikTok and Instagram), the intersection of politics and entertainment, the emergence of pop politics, and the influence of software culture.
  • Cinema and advertising: evolution and crossovers between photography and video art, from Andy Warhol and Pasolini to Chris Cunningham.
  • Analysis and evolution of serial language, also in relation to cinema, with examples.
  • Animation and visual effects: the world of Disney, the evolution of Pixar, studios such as ILM, the relationship with technology, emerging professions, and major festival circuits.
  • Field visits: Possibility to organize, subject to scheduling availability, a cinema session with a film screening on the big screen followed by discussion and in-depth analysis.

Outcomes

  • Understand the relationship between fashion, media, and visual languages, analyzing styles, authors, trends, and fashion films.
  • Explore artistic avant-gardes and major cinematic movements, with connections to fashion and contemporary culture.
  • Deepen knowledge of directors and languages in cinema, series, music videos, and advertising, observing evolutions, cross-contaminations, and the impact of new media.
  • Learn the history and developments of animation, visual effects, and technology, with the possibility of an off-site cinema session followed by discussion.

Fees

Course Fee:
€450 (single payment) or two installments of €230 (first installment due at the time of enrollment, second installment due 30 days later)

Financial Aid

  • Plena Education Students and Alumni (RUFA, SPD, Ferrari Fashion School, Saint Louis College of Music, CIELS, CAST, MADE): 50% discount
  • Former Participants of Plena Education Short and Summer Courses: 15% discount
  • Current University Students: 10% discount (upon presentation of valid student ID or transcript)
  • Special Agreements: Discounts for high schools in Lombardy and international schools, as well as group/family or multi-course packages, are available.
    For more information, please contact: corsibrevi@plenaeducation.it

Lecturer

A professional journalist since 1997, he has collaborated as a critic and reporter for national print and online publications (Vogue, Amica, Vanity Fair, Wired, Icon, and others), covering diverse topics, interviews, and personalities across sports, music, art, travel, TV series, books, fashion, photography, tennis, and, of course, cinema.

With over 14 years of teaching experience, he has taught Cinematography for 8 years in the Fashion Design program at the Accademia di Belle Arti “Aldo Galli” – IED Como, while also working as a consultant at the University of Milan Bicocca, where he graduated with a thesis on Pier Paolo Pasolini. For the past 5 years, he has been teaching Theory and Analysis of Audiovisual Language at Ferrari Fashion School in Milan.

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