Benedetta Balestri (’93) graduated in Economics for Art, Culture, and Communication at Università Bocconi, with a thesis on the audiovisual market and the evolution of OTT TV. During her studies, she first moved to Paris at Sciences Po, and then to Los Angeles, where she began her professional path as a correspondent for RSI, covering costume and entertainment.
Back in Milan, she worked with Just Entertainment, a label specializing in Dance and Electronic music, managing relationships with Tomorrowland and the production management of the Uefa Champions Festival 2016.
In 2017, she co-founded One Shot Agency, a company active in management, influencer marketing, and communication, becoming its Managing Director. The agency grew rapidly, surpassing 7 million euros in revenue in 2022, developing four strategic units co-founded by Benedetta: StraEasy (strategy), OsaLab (record label), Streamland (production hub), and Zenzero, a joint venture with Mondadori Media and Giallo Zafferano, the first vertical agency dedicated to top Italian food creators.
Engaged in mental health issues, Benedetta volunteers for the helpline of Onlus Progetto Itaca, aiming to integrate awareness and education into communication projects. She participates as a speaker, ambassador, and moderator in the early editions of WomenXImpact, an event dedicated to female leadership.
In 2023, she was selected by Forbes Italia among the most innovative 100 Under 30.