Johanna Persson Cordioli is a fashion industry professional, educator, and entrepreneur with over 17 years of international experience in talent management, creative production, casting, marketing, public relations, and visual storytelling.
Originally from Sweden and based in Milan, she is co-owner of Aura Photo Agency, an international creative agency representing photographers, stylists, hair and make-up artists, and directors while producing campaigns, editorials, and commercial projects for fashion, beauty, and lifestyle brands. Throughout her career, she has collaborated with globally recognized clients including Prada, Armani, Moncler, Diesel, Vanity Fair, D&G, Elle, and Vogue.
Her professional background provides a unique 360-degree understanding of the fashion industry. Having worked as an agent, producer, casting director, art director, and marketing strategist, she combines creative vision with practical industry expertise. This multidisciplinary experience allows her to guide emerging talents not only in developing their creative voice but also in understanding the realities of building a successful and sustainable career.
Alongside her agency work, Johanna has mentored and taught aspiring photographers and creative professionals, helping them bridge the gap between education and the professional world. Her teaching approach is rooted in real industry experience, offering practical insight into portfolio development, creative direction, personal branding, networking, and career strategy.
Passionate about discovering talent and nurturing creative potential, Johanna believes that success in fashion requires both artistic vision and professional awareness. Through her work as an educator, she is committed to helping the next generation of creatives develop the skills, confidence, and industry knowledge needed to build meaningful careers in fashion and visual culture.