Ferrari Fashion School is proud to announce the launch of Forbes Style Talks, the new editorial format by Forbes Italia hosted by Ludovica Ligresti, lecturer and Course Leader of the Bachelor of Arts in Fashion Business and Digital Marketing at Ferrari Fashion School.
A New Editorial Format Exploring Fashion, Beauty, and Business
The project explores the strategic thinking behind contemporary fashion and beauty brands through conversations with founders, executives, creatives, and industry leaders. Moving beyond surface-level communication, the format focuses on the decisions, visions, and business dynamics shaping today’s fashion system. The series aims to enter “the way of thinking” of those guiding the fashion and beauty industries.
Ludovica Ligresti brings to the project an extensive professional background in fashion business, digital communication, influencer marketing, brand strategy, and experiential communication. At Ferrari Fashion School, she leads the Bachelor of Arts in Fashion Business and Digital Marketing, a programme designed to combine strategic business education with contemporary digital culture and fashion industry practices.
Her professional experience spans consultancy, Digital PR, celebrity partnerships, event production, and brand development across the fashion and beauty sectors, with prominent collaborations with Chanel, Annarita N, Ralph Lauren, Philippe Plein, and niche brands such as Nueame, Appeal Skincare, Blondsister, and Veronica Marucci Chapeaux.
Fashion Communication Beyond Traditional Marketing
The launch of Forbes Style Talks also reflects a broader transformation within fashion communication and marketing education. Today, fashion professionals are increasingly required to navigate not only branding and storytelling, but also media ecosystems, community building, cultural positioning, and the evolving relationship between digital influence and business strategy.
These themes are central within the educational approach of Ferrari Fashion School’s Bachelor of Arts in Fashion Business and Digital Marketing, and especially during the Major Project, where students develop their own start-up ideas incorporating skills across brand management, digital marketing, retail strategy, communication, project management, contemporary fashion business models, business and financial planning.
