Federica Patta is a communication and brand marketing professional with a career developed across luxury, fashion, and innovation. After earning a degree in Economics and Management and a Master in Luxury, Fashion & Retail Management, she began her career at La Rinascente, contributing to strategic projects such as the launch of Rinascente.it e-commerce and high-profile campaigns, including Piccole Avventure Romane by Paolo Sorrentino and Finding Christmas by Virgilio Villoresi.
She later held the role of Team Lead Brand Marketing & Communication at Urban Fitness | Symbiont Italia, participating in the launch of the Symbiont360.it platform and the development of internationally significant partnerships, including collaboration with Marvel Studios.
In 2024, she founded Brand Lift Projects, an organization dedicated to supporting luxury and fashion brands in their strategic growth, positioning, brand identity, and multichannel visibility journeys. Her approach integrates creative vision, strategy, and trend awareness, guiding brands in transforming market challenges into concrete opportunities for innovation.