Once again this year, Ferrari Fashion School proudly presented its highly anticipated Showcase titled “Esperia 024.”
The event took place on June 7 in the magnificent halls of Palazzo Serbelloni in Milan, from 11:00 AM to 5:00 PM.
Additionally, on June 6, also at Palazzo Serbelloni, the end-of-year fashion show was held — an exclusive event dedicated to Ferrari Fashion School’s internal community. This special day was an opportunity to celebrate the work of third-year Fashion Design students, who saw pieces from their final collections walk the runway.
A Tribute to Italian Savoir-Faire
The Showcase, a celebration of Italian craftsmanship, featured artistic interpretations by the academy’s young designers. These emerging talents reimagined and reshaped the artistic influences of the Bel Paese, creating works that reflect a current and contemporary creative direction.
The Theme: “Esperia”
This year’s theme, “Esperia,” comes from the ancient Greek word “Hesperia”, which referred to the Italian peninsula as the land of the west — in the direction of Venus, the “Star of Hope.” The theme aims to celebrate Italian excellence in creativity, craftsmanship, and artistry. Students were encouraged to explore and reinterpret this heritage with an unconventional approach to fashion design, communication, and marketing.
Student Projects
Ferrari Fashion School students embraced the theme “Esperia” by creating cross-disciplinary projects across the fashion field. The design students revived traditional techniques such as mosaics, lacework, inlays, braiding, appliqué, carpentry details, metallic embroidery, and laser cutting. These processes enabled them to express their creative identity freely while embracing sustainable and circular practices through eco-design, reuse, and recycling.
Styling and communication students used costume manipulation techniques inspired by cinema and theater to craft fresh and exclusive visual narratives.
Fashion business students partnered with a leading B-Corp certified Italian cosmetics company that has built a sustainability ecosystem. Together, they developed marketing strategies that emphasized the company’s regenerative approach. Students also collaborated with the Poldi Pezzoli Museum, creating witty and AI-enhanced social media campaigns to engage younger audiences with the museum’s outstanding collection.
Numerous textile companies and artisans also collaborated with students to bring their creations to life — including Archetipo Tessuti, Artemisia Bio, Bottonificio Lenzi 1955, and more. Bonaveri participated as an event partner with their iconic artistic mannequins.
This year’s showcase also featured the collection of a student from the Bachelor in Fashion Design program at Teesside University, Ferrari Fashion School’s academic partner.
“Imagination needs to be trained through practice. What often drives creative minds to develop new collections is the discovery of a material, the manipulation of a particular fabric, or the study of a vintage garment,”
— says Anna Lottersberger, Dean of Ferrari Fashion School Milan.
“This is exactly what we do at Ferrari Fashion School: we explore sources of inspiration and follow a thread — whether from an art movement, a special fiber, or a mannequin-constructed silhouette — to give life to bold, new visions.”
Event Details
When: Friday, June 7
Where: Palazzo Serbelloni, Corso Venezia, 16, Milano
Time: 11:00 AM to 5:00 PM
Registration: ufficio.stampa@ferrarifashionschool.com
School: Ferrari Fashion School
