Fashion Photography and Fashion Film

The Master in Fashion Photography and Fashion Film is a one-year programme designed for those who wish to pursue a career as a Fashion Photographer, Fashion Filmmaker, Content Creator, or Visual Storyteller, developing technical, creative, and project-based skills to work professionally within the fashion industry.

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Course
Structure

Course Features

The Master in Fashion Photography and Fashion Film is an advanced programme designed to provide comprehensive training for those wishing to specialise in fashion photography and audiovisual content production, supported by Milan’s cultural and professional network.

The programme is strongly project-based and practical in its approach. Students take part in 7 photo shoots and one fashion film production, working on real sets and gaining direct experience of industry workflows in collaboration with students from the Master in Fashion Styling and Art Direction.

Learning Objectives

The programme is focused on building a professional portfolio aligned with the highest standards of the fashion industry. In particular, it enables students to learn how to:

Conceive and develop visual concepts, translating briefs into coherent and original photographic and video projects
Manage the full production process, from pre-production to post-production (editing, colour grading, and editing), integrating digital tools and Artificial Intelligence
Master fashion photography techniques, with a focus on lighting (natural and artificial), composition, and set design
Develop fashion film and video content, working on storytelling, directing, and digital formats, including the use of AI tools
Collaborate within creative teams, understanding roles and production dynamics on set
Adapt content for different channels (editorial, advertising, social media, and e-commerce)
Build a professional portfolio aligned with industry standards

Main Themes

Development of fashion photography language (editorial, campaign, e-commerce)
Image construction through composition, framing, and subject direction
Relationship between body, styling, and photography (pose, movement, visual impact)
Definition of a coherent aesthetic aligned with the brief

Design and use of natural and artificial lighting
Construction of lighting setups in studio and on location
Technical handling of the camera and photographic equipment
Control of visual atmosphere and final image rendering

Sviluppo di concept a partire da brief, brand identity e trend
Costruzione di moodboard e riferimenti visivi coerenti
Analisi dei linguaggi contemporanei della fotografia e del fashion film
Definizione di una visione autoriale e riconoscibile

Pre-production organisation (casting, locations, scheduling)
On-set production management and creative direction
Coordination of set roles (stylist, MUA, models)
Integration of digital tools and AI into creative and production workflows

Sviluppo di contenuti video per la moda (fashion film, digital content)
Narrazione visiva, ritmo e regia
Gestione della luce e del movimento nel linguaggio audiovisivo

Development of fashion video content (fashion films, digital content)
Visual storytelling, rhythm, and directing
Control of lighting and movement within audiovisual language

Construction of an editorial and commercial vision
Selection, editing, and presentation of work
Development of a professional integrated portfolio
Positioning in relation to brands, agencies, and magazines

Study Plan

The Master in Fashion Photography and Fashion Film is structured to train well-rounded professionals capable of integrating visual culture, technical skills, and project-based competencies.

The practical component is central to the programme. Project activities are organised into 7 professional photo shoots and 1 fashion film project, through which students work on real sets and experience the full production process. From concept development to final execution, students manage every stage of production, including pre-production, shooting, and post-production workflows.

Subject	Hours
Fashion Authors Analysis	24
Fashion System	12
Lighting Photography	48
Graphics For Fashion	16
Creative And Art Direction	46
Pre-Production	24
Photoshooting	64
Post-Production	40
Visual Communication Design	26
Photographer’s Job	12
Fashion Film	40
External Visit And Guest Talks	16

Career
Opportunities

Fashion Event Photographer

Responsible for documenting fashion shows, exclusive events, and presentations, capturing key moments within the fashion system.

E-commerce Fashion Photographer

A specialist in producing images specifically designed for online platforms, essential for enhancing product presentation and improving the digital shopping experience.

Fashion Product Photographer

A technical professional who produces high-quality images for catalogues, lookbooks, campaigns, and communication materials, working closely with creative and marketing teams.

Celebrities Photographer

A specialist in portraying public figures and celebrities, contributing to the construction and consolidation of their image through iconic, high-impact photography.

Fashion Editorial Photographer

A professional responsible for creating fashion photo stories for magazines and specialised publications, defining the visual language of editorial features and campaigns.

Content Creator

Develops fashion content aligned with brand identity, conceiving and producing images and videos for digital platforms with aesthetic, strategic, and engagement-driven objectives.

Faculty

Admissions

Applicants must meet the following requirements:

Admission interview
Portfolio
Motivational letter
Knowledge of the English language

News and Events

FAQ

The programme is open to students and creatives with a background or strong interest in photography, visual arts, fashion, or communication.

Students develop technical, creative, and project-based skills in fashion photography, fashion film production, visual storytelling, and post-production.

The Master combines theory and practice through lectures, workshops, and 7 photo shoots plus 1 fashion film project on real sets.

Milan is one of the world’s leading fashion capitals, offering direct access to brands, production studios, and professional networking opportunities.

Graduates can work as Fashion Photographers, Fashion Filmmakers, Content Creators, Visual Storytellers, or Editorial and Commercial Image Makers.