Ferrari Fashion School presents the Brand Synergy project in collaboration with LabSolue, an academic initiative that combines creativity and strategy to explore marketing in the Made in Italy luxury and artistic perfumery sector.
Labsolue
<p>Brand Synergy: Labsolue is an academic project that combines creativity, strategy, and ethical vision in luxury and beauty marketing.</p>
Immersion in the world of luxury
The project immersed students from the Master of Arts in Fashion and Luxury Management and the Master in Luxury Management of ISM – ISG in a hands-on experience in branding and strategic marketing. Thanks to the collaboration with LabSolue, an Italian artistic perfumery brand known for its refined fragrances and unique sensory approach, students developed an integrated campaign for the launch of the new Discovery Kit, focusing on storytelling, customer experience, and omnichannel strategies.
The two-month program included both theoretical and practical sessions, market and competitor analysis, development of creative concepts, media planning, and PR strategies. Students also took part in an immersive visit to Magna Pars L’Hotel à Parfum in Milan, where they explored the brand’s olfactory universe, directly understanding how authenticity, craftsmanship, and narrative coherence form the foundation of a contemporary luxury brand.
Creative and strategic lab
Ferrari Fashion School guided students through a unique educational workshop, combining creativity and strategic analysis to develop campaigns capable of enhancing the brand’s identity and its relationship with its audience. The experience allowed students to work both individually and in teams, developing comprehensive proposals that included creative concepts, digital and traditional media plans, in-store strategies and exclusive events, as well as KPIs to evaluate results.
The project provided a concrete view of how marketing in the luxury & beauty sector integrates aesthetics, storytelling, and business, offering students practical tools to face the professional challenges of the industry. Thanks to this experience, the educational path strengthened cross-disciplinary skills, from creativity to strategy, reinforcing the connection between academic study and the professional world.
Multidisciplinary and real-world experience
Beyond its strategic dimension, the project highlighted the sensory experience and the ethical approach to luxury marketing. Students analyzed the brand’s DNA, designed tailored experiences for the audience, and integrated sustainable practices into the campaigns, developing a comprehensive understanding of the daily work in the sector. This combination of creativity, strategic analysis, and direct engagement with the brand made the project a concrete model of applied learning, preparing future professionals for real challenges and the demands of an international market.
