Ferrari Fashion School hosted a guest talk with the Iranian designers of Pairi Daeza, a duo revolutionizing the fashion world by blending Iran’s rich cultural heritage with the innovation of Italian fashion.
The event, held at our headquarters, attracted a large crowd of students eager to learn about the experience and creative journey of these two extraordinary artists. The founders of Pairi Daeza, known for their skill in combining fine fabrics and ancient stories with modern design trends, shared their vision and commitment to promoting Iranian culture through fashion.
During the talk, the designers discussed the importance of Iranian tradition in their collections, emphasizing how each garment they create represents a journey through the history and art of Iran. They also spoke about the role of women in Iranian society and how this influences their work, creating pieces that celebrate female strength and beauty.
One of the most significant moments of the meeting was when the designers encouraged students to ask questions and express doubts about the creative process behind designing a collection. This open dialogue allowed for deeper exploration of key topics such as material selection, sources of inspiration, and the challenges of balancing tradition and modernity.
The words and experiences of the Pairi Daeza designers inspired the participants, bringing renewed enthusiasm for their own paths in the fashion world.


