What does it mean to construct visual identity when fashion is no longer defined by garments alone, but by layered systems of image, sound and narrative? At Ferrari Fashion School, Master’s students in Fashion Styling and Art Direction worked in collaboration with Master’s students in Fashion Photography and Fashion Film on a Film-making module led by Zion Lacroix, a creative director,founder of Glaza Studio,and author working across fashion, visual storytelling and experimental moving image practices for a number of fashion brands including Moschino, Just Cavalli, KEIN, Icon, Bazaar and L’Officiel to name a few. The project was developed through a structured interdisciplinary approach, in collaboration between the School, Zion Lacroix, and Saint Louis College of Music, facilitating the integration of music into the creative process. The initiative forms part of the broader creative development leading up to the main fashion show in June, also centered on the theme “Membrane 026”.
“Membranes” as a conceptual framework
The concept of “Membrane” functions as the central framework of the project, exploring boundaries, transitions and invisible layers that exist between bodies, identities and emotional states. It serves both as an academic reference and as a creative guideline, shaping how students interpret and construct visual narratives across moving images and still composition.
Working in teams, students developed short fashion film sequences divided into three distinct scenes, each offering a different interpretation of the same conceptual field. Styling, art direction and photography were developed collaboratively, while visual storytelling was shaped through atmosphere, rhythm and spatial composition rather than linear narrative structures.
Sound as an integrated creative layer
A key extension of the project is its collaboration with Saint Louis College of Music’s students, who developed the soundtrack of the fashion film following a creative briefing with Zion Lacroix. This exchange positioned music not as an addition, but as an integral layer within the project, reinforcing the idea of fashion film as a multi-sensory system.
Fashion education as interdisciplinary practice
Within this framework, the project reflects a broader shift in contemporary fashion education, where image-making operates as a collaborative structure between disciplines. Fashion movies are a crucial field to express student identities and perspectives and it allows them to work in an expanded creative environment, where styling, film-making and sound converge to construct immersive visual languages shaped by collective authorship and conceptual coherence.
