Cruise fashion shows are back around the world, from Chanel to Louis Vuitton.
Cruise fashion shows were originally created to satisfy the fashion needs of affluent clients who traveled to exotic destinations or went on cruises in the winter. Today, they aim to capture the attention of top international clients with ad hoc new arrivals between collections. They are also known as Pre-Fall, as they preview the main lines.
Today, Chanel will be the star! The Chanel Cruise 2023 collection premiered at the Monte-Carlo Beach Hotel last May, but also made a stop on the private beach of the Faena Hotel in Miami, where it enchanted audiences with its theatrical set designed by director Baz Luhrmann and costume designer Catherine Martin.
The inspiration for this collection combines worlds as diverse as motorsports, tennis, the Monte Carlo ballet, the casino, and the Riviera, resulting in elegant and refined silhouettes. Among the most prominent pieces were the racing driver suits, one of next season’s trends, presented in tweed or emblazoned with the Chanel logo. The runway also featured classic suits, checked and striped prints, along with primary colors like blue and red or classic black and white.
The presence of house ambassadors such as Pharrell Williams, Lily-Rose Depp, Marion Cotillard, Caroline de Maigret, and Phoebe Tonkin made the show even more special, along with other celebrities such as actresses Ella Balinska and Arden Cho, actor Andrés Velencoso, and musician Nile Rodgers, who performed with CHIC, with Pharrell making a special appearance for a reinterpretation of the hit “Get Lucky.”
But what is Chanel’s connection to America? Mademoiselle Gabrielle Chanel had a strong connection with the country, receiving an invitation to Hollywood in 1931, where she traveled with her friend Misia Sert, and then returned a second time in 1954. In 1957, Coco Chanel received the prestigious Neiman Marcus Award. Furthermore, Coco was the first to reinvent the cruise look, a collection designed for the beach life she loved. Years later, former creative director Karl Lagerfeld chose Miami as the destination to present the Chanel Cruise 2008-2009 collection, establishing a special relationship with the city. In this way, American fashion and culture intertwine with French elegance and style, creating a unique and refined mix, just like the Chanel Cruise 2023 collection. Stay tuned!
