Fashion and Luxury Management

The Master of Arts in Fashion and Luxury Management with Advanced Practice is designed for graduates and professionals from creative industries, management, and marketing. It is aimed at those who want to develop an advanced understanding of fashion and luxury market dynamics, master managerial tools used in luxury companies, and build a strong strategic vision.

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Course
Structure

Course Features

The Master of Arts in Fashion and Luxury Management is an advanced postgraduate program validated by Teesside University (UK), designed to train professionals capable of navigating the complexity of contemporary fashion and luxury markets. The program integrates strategic management and provides versatile tools to interpret the economic, cultural, technological, and environmental transformations redefining the role of luxury today. It focuses on four key sectors representing excellence in Italian and experiential luxury: fashion, beauty and wellness, hospitality, and food & beverage.

Through a multidisciplinary and strongly practice-oriented approach, students gain skills in business and operations management, brand and marketing management, customer experience, innovation, and entrepreneurship.

The program is enriched by Advanced Practice activities, including internships, collaborations with industry companies, and international study opportunities. These experiences allow students to apply their skills in real professional contexts. A dedicated Career Advisor supports students in defining their career path and building a strong and recognizable professional profile in the job market.

Learning Objectives

The Master of Arts aims to train management professionals capable of operating with a critical, strategic, and responsible vision in the fashion and luxury sectors, supported by the Milan network and its international ecosystem. In particular, the program enables students to:

Develop a deep understanding of luxury industry dynamics, including fashion, cosmetics and wellness, hospitality, and food & beverage
Acquire and apply management principles and strategies through a cross-functional approach, covering operations, merchandising, distribution, marketing, communication, experience design, and entrepreneurship
Translate theory into practice through case studies, industry testimonials, and field-based activities to build concrete managerial skills
Foster critical debate on luxury business management, strategic planning, the relationship between heritage and innovation, and sustainability
Develop the ability to collect and critically analyze data to make informed and reliable decisions
Support personal and professional growth based on authenticity, responsibility, and ethical awareness

Main Themes

Analysis of organizational structures and operational models in luxury companies
Supply chain management and production processes in fashion and luxury industries
Strategic planning and corporate performance management
Merchandising strategies
Retail management strategies

Brand building and positioning in the luxury market
Marketing and communication strategies for luxury and experiential luxury
Brand equity management and cultural heritage of the brand
Omnichannel and digital approaches in luxury communication

Methodologies for the development of new luxury products and services
Integration of sustainable practices in design and production processes
Innovation in materials and technologies within the fashion and luxury sector
Balance between heritage, innovation, and environmental responsibility

Design of integrated customer experiences aligned with brand identity
Management of every touchpoint to ensure maximum consistency and perceived quality
Client-telling and loyalty strategies in luxury retail

Study Plan

The Master of Arts in Fashion and Luxury Management is structured over two years, following a progressive pathway that combines theoretical learning, critical analysis, case studies, and direct collaboration with industry companies.

In the first year, students build the foundations of their academic and professional journey through four key modules, each applied to a specific luxury sector and developed in collaboration with industry partners. The program begins with Luxury Management, focusing on the operational logic of the fashion value chain. It continues with Experience Excellence, dedicated to hospitality and food & beverage, with an emphasis on designing memorable customer experiences. It then moves to Brand Synergy, exploring beauty and wellness through marketing and communication strategies, and concludes with Fashion-Driven Innovation, where students develop innovative and sustainable entrepreneurial projects.

The first year ends with an international study trip designed to broaden perspectives and engage with global industry contexts.

In the second year, the focus shifts toward advanced application and the development of an independent professional vision.

An initial phase of Advanced Practice, supported by a Career Advisor, allows students to gain real-world experience through internships, company projects, or study abroad opportunities. The program culminates in the Major Project, an individual research-based project developed from one of the themes explored during the first year. It integrates research, analysis, and strategic development, accompanied by a critical written dissertation.

Subject	UK Credits
Experience Excellence	20
Luxury Management	40
Brand Synergy: Advanced Marketing and Brand Management	40
Fashion Driven Innovation	20

Subject	UK Credits
Fashion and Luxury Management Advanced Practice	60
Fashion and Luxury Management Major Project	60

Career
Opportunities

Brand Strategist

Defines brand positioning, identity, and architecture by translating market and cultural insights into coherent strategies. Leads brand communication, product development, and business growth.

OmniChannel Operations Manager

Manages and integrates physical and digital sales channels, optimizing customer experience, distribution strategies, and commercial performance while ensuring consistent brand identity across all touchpoints.

Global Business Development Manager

Leads international expansion by developing partnerships and growth strategies, coordinating markets and stakeholders to strengthen global presence and enhance business competitiveness.

Sustainability Strategist

Develops sustainability strategies by integrating materials, processes, and circular models. Reduces environmental and social impact while aligning brand, product, and supply chain strategies.

Fashion Merchandiser

Plans assortments, pricing, and stock by analyzing sales data and market trends. Optimizes commercial performance while ensuring alignment between product, market demand, and brand strategy.

Luxury Experience Manager

Designs and coordinates luxury experiences across all touchpoints, curating services, environments, and details to strengthen customer relationships and enhance perceived brand value.

Communication and PR

Manages communications and public relations by building brand narratives, coordinating media, influencers, and events to strengthen reputation, visibility, and positioning within the fashion system.

Faculty

Admissions

Applicants must meet the following requirements:

Admission interview
Bachelor’s degree or equivalent qualification, or relevant professional experience
Motivational letter
Knowledge of the English language

News and Events

FAQ

The Master is based in Milan, one of the world’s leading capitals for fashion and luxury, offering direct access to the industry network.

It develops skills in luxury management, brand strategy, marketing, retail, customer experience, and sustainable business innovation.

Yes, students work on real case studies, company collaborations, and industry-based projects with luxury brands and partners.

Graduates can work as Brand Strategists, Business Developers, Merchandising Planners, Retail Managers, or Luxury Consultants.

Yes, a Career Advisor supports students with internships, career planning, and industry placement opportunities.

It is designed for graduates and professionals from creative, business, and marketing backgrounds who want to enter or grow in the luxury industry.